Job Title: Marketing Manager
Location: Raquette Lake, NY
Job Type: Full-time, year-round, non-exempt
Salary: Starting at $21 - $24 per hour based on skills & experience. On-campus lodging & meals in season, health & retirement benefits, paid time off and sick leave.
This position is immediately available and remains open until filled.
We will begin contacting candidates for interviews by December 20, 2024.
About Great Camp Sagamore
Great Camp Sagamore is a National Historic Landmark and is one of the first of the nationally renowned Great Camps of the Adirondacks. Located in one of the most remote areas of the Adirondack Park, Sagamore is today an educational private, non-profit institution dedicated to stewarding Great Camp Sagamore as a welcoming place for educational and recreational programs and fostering connections to history, nature, and community.
Sagamore welcomes guests from May through late October and on two separate days during the winter. Guests come from all over the world to take our tours, to participate in overnight and day experiences, to attend conferences, get married, host family reunions, and to enjoy concerts.
Working at Great Camp Sagamore
Great Camp Sagamore employs a core group of year-round staff members and additional seasonal staff to support our on-campus programs and activities. During the season, most staff members live on campus with meals provided. We maintain a collaborative work environment where all staff members are expected to lead by example, to work closely together in a positive manner, and to foster a safe, encouraging, and enjoyable workplace for everyone.
Great Camp Sagamore is committed to creating and sustaining a diverse, inclusive, and equitable work environment that empowers all staff members to grow and to be active within decision making spaces. We are committed to ensuring an anti-racist culture and a work environment free from discrimination and harassment. Great Camp Sagamore will not discriminate based on gender, gender expression, sexual identity, sexual orientation, race, class, color, age, ethnicity, first language, religion or belief, or family, marital, parental, military, or veteran status in any aspect of employment including recruitment, hiring, promotions, discipline, terminations, wages and salary, benefits, training, and professional development.
Position Description
Effective marketing, advertising, public relations and communications are essential to expand awareness of Sagamore and its offerings, increase participation in Sagamore experiences and programs, and increase occupancy and revenue. Successful development, management and execution against these objectives will allow for the expansion of programs and activities to appeal to an ever-broadening audience of guests and supporters.
The Marketing Manager is a publicly facing position responsible for, improving the efficiency, effectiveness, and quality of Great Camp Sagamore’s marketing efforts, under the direction of the Director - Operations & Programs. This position is a resource and support to all Sagamore departments.
Great Camp Sagamore operates in a fast-paced environment with a lean, efficient staff. The Marketing Manager position requires someone who likes finding opportunities and overcoming challenges under such conditions while remaining flexible and cordial to colleagues, external partners, collaborators and guests. This position is a member of the Operations & Programs department, a group of people who support each other to fulfill their responsibilities and who work closely together to help achieve the goals for Sagamore and is a resource to and support for all Sagamore departments.
We are looking for a creative, proactive, and highly organized Marketing Manager to:
Develop and execute marketing initiatives to position Sagamore as a premier destination for both individuals and groups and an active partner in the region under the direction of the Director - Operations & Programs and in collaborations with the Sagamore Historian and all Sagamore departments.
Work with Director - Operations & Programs, in consultation to all Sagamore departments, to develop annual marketing plans & budgets.
Maintain and execute current marketing initiatives:
Advertising – plan, create and place print, theatre, public broadcasting, FaceBook/Instagram (in collaboration with external resources.)
Email communication – weekly “Visitors Guide” in-season (In collaboration with external resources), new monthly “Sagamore News”, off-season emails to support programs, events, and other departments as necessary. Email database expansion & maintenance.
Collateral materials – produce and/or update brochures, flyers, posters, banners, signage (in collaboration with graphic design resources).
Website – updating and timely maintenance of current site as well as expansion and improvement to enhance the website experience. (In collaboration with web designer.)
Social Media – daily/weekly posts on all appropriate social media sites.
Outreach Events – plan, staff and execute events such as Expos, regional festivals, etc.
Public Relations –Build a local and regional PR network and establish regular Sagamore information releases to ensure consistent coverage. Maintain/build current relationship with ROOST Communications Manager for inclusion in regional and national opportunities.
Maintain and expand partnerships with current advertising, public relations and community contacts.
Work closely with Director - Operations & Programs and Historian, and programing and operations peers, to identify and promote Sagamore’s programming and communicate the Sagamore experience.
This position requires residency at or near Great Camp Sagamore during the season. Lodging provided is basic but private and comfortable. Meals take place in a common dining hall shared by guests. From November - April, year-round staff work from home. This individual must be available to staff and/or support in-person the winter programming days, and preference may be given to an individual who lives in close enough proximity to Sagamore to visit camp more frequently during the off-season.
Specific Preferred Skills and Experiences
Bachelor’s degree or equivalent, plus a minimum of 1-3 years of experience in a majority, or all, marketing disciplines including advertising, public relations, social media, website maintenance, event planning and database management.
Excellent communication, writing, presentation, and project management skills.
Strong organizational skills and attention to detail.
Demonstrated experience as a self-starter with a “figure it out” orientation and willingness to learn new skills, software, apps, processes, etc.
Experience with needed software/apps or the demonstrated ability and interest in learning and mastering needed capabilities. Software/apps include Microsoft Office Suite (Word, Excel, PowerPoint), SquareSpace (website), MailChimp (email), Later (social media), Graphics software (Canva, Adobe or other), Google Business Suite including Google Photos.
Physical requirements. While in residence, employees should be able to walk throughout the rustic camp complex and carry necessary files and equipment up and down two flights of stairs.
Benefits & Perks
This position includes paid time off and sick leave and will be eligible for health benefits after 90 days and retirement benefits after 1 year. All meals during the season are provided by Great Camp Sagamore in the Dining Hall, and staff have full use of the camp’s amenities, including the Boathouse and the open-air bowling alley. Staff members’ friends and family members may enjoy tours, meals, and overnight accommodations at reduced costs.
To Apply
Send your resume and cover letter to cariray@greatcampsagamore.org.
The hiring team will review your application and contact you to let you know whether you will be moving forward in the process.
Applicants we would like to get to know further will be invited to participate in the interview process, which will include phone and in-person interviews.
We will send the selected person an offer letter and new-hire information.